Color is the first feeling an object gives. Often, it reveals a texture, a spirit, or a place before anything else. In handmade products, color is one of the strongest signs of a bond with nature—because it comes directly from it: from the earth, plants, roots, leaves.

Natural pigments used in traditional crafts carry both visual and symbolic meaning. Earthy tones like browns, terracotta, or clay yellows are deeply connected to the land. Mossy greens or lavender greys speak in the language of seasons and regions. In Anatolian textiles, natural dyes like cehri, root dye, or indigo are both durable and in harmony with nature.

These colors don’t just appeal to the eye—they speak to the soul. According to color psychology, earthy tones bring comfort, green brings calm, blue brings peace, mustard yellow brings energy. That’s why it’s not just the form but also the color of a collection that defines its spirit. In Kaash collections, the palette of the earth comes through. Every piece carries a tone borrowed from nature.

In modern design, nature-derived colors represent a genuine, unforced aesthetic. Their gentle fading and changes over time are part of their living quality—just like nature, these colors don’t stay still, they flow.